The colour doesn't suit everything, though. Trust is essential for financial advisors such as Evolve Wealth, so most of its site is designed in varying hues of blue. Light blue is the colour of water and the sky, so it generally has a refreshing and free feeling – and can be even energising if bright enough, while still retaining that reliable calm.ĭarker blues tend to be more sombre, heightening the security aspects, which makes them an excellent choice for professionalism.
However, the calming effects also make blue a friendly and inviting colour, which explains its adoption by Facebook and Twitter.Īs if that weren't reason enough to use it, blue is also incredibly versatile its vibrancy has more drastic effects than other colours. Blue projects calm and serenity, and as such inspires security and a feeling of safety.įor this reason, blue is a colour often used by banks: CitiBank, Chase, Capital One and Barclays, for example, all use blue. You see blue on a lot of websites because it's the colour of trust. Blue can be calming and reassuring in web designīlue is one of the most popular colours in web design – and for good reason.
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